The Different Types of Modelling in the UK: Find Your Perfect Fit at Any Age
When most people picture modelling, they imagine catwalks, glossy magazines, and high-end designer campaigns. But the modelling industry is far broader — and more inclusive — than ever before. There are opportunities for men, women and children of all ages, across a huge variety of modelling types.
At Model Portfolio Pro, we specialise in creating professional photography portfolios for models — whether you’re experienced or just starting out. Below, we explore the main types of modelling and what makes each one unique.
Fashion Modelling
Best for: Teens to adults (ages 16–35)
Fashion modelling is what most people think of first. It covers everything from editorial fashion and runway modelling to catalogue and e-commerce shoots.
• High Fashion / Editorial: Creative, artistic shoots often featured in magazines such as Vogue or Elle.
• Runway Modelling: Walking for designers during fashion weeks and live shows.
• Commercial Fashion: Campaigns and catalogues for high-street or online brands.
Fashion models need confidence, good posture, and strong posing skills — and a professional portfolio is essential to get noticed by agencies.
Commercial Modelling
Best for: All ages and body types
Commercial modelling is one of the most accessible and in-demand types. It’s all about promoting everyday products and services — from food to technology, cars to cosmetics.
You’ll see commercial models in advertising campaigns, billboards, and TV commercials. The focus is on relatable, real-life looks, so diversity and personality are highly valued.
Child and Teen Modelling
Best for: Ages 2–17
Child and teen models appear in fashion catalogues, toy adverts, family campaigns and more. Shoots are fun, energetic and focused on capturing genuine smiles and confidence.
At Model Portfolio Pro, we create child-friendly sessions that let young models shine naturally while building a strong, age-appropriate portfolio.
Mature Modelling
Best for: Ages 40 and above
The modelling industry is embracing diversity like never before — and that includes age diversity. Mature models are increasingly featured in campaigns for lifestyle, travel, healthcare, and fashion brands aimed at older demographics.
A portfolio for mature modelling should highlight natural charm, character and confidence rather than perfection. Brands want authenticity — and that’s something experience brings.
Fitness and Sports Modelling
Best for: Adults aged 18+
Fitness modelling showcases athletic physiques, health and motivation. Shoots often involve gym settings, outdoor workouts or action-based poses.
This type of modelling is ideal for those passionate about fitness, sport and wellbeing. A dynamic fitness portfolio should display strength, definition and positive energy.
Hand, Foot and Body-Part Modelling
Best for: Adults aged 18+
Not every model’s career is about facial shots. Hand models are used in jewellery, beauty and tech advertising, while hair, legs and feet models work with skincare and fashion brands.
These roles require excellent grooming, symmetry and patience — and professional close-up images are crucial for success.
Beauty and Glamour Modelling
Best for: Ages 18–35
Beauty modelling focuses on makeup, skincare and hair products — often close-up images that highlight flawless skin and expressive features.
Glamour modelling, meanwhile, is more about confidence, allure and personality. At Model Portfolio Pro, all glamour work is carried out tastefully and professionally, helping you present yourself with style and sophistication.
Plus-Size Modelling
Best for: Teens to adults
The fashion world is now celebrating body diversity, and plus-size models are in high demand across fashion, fitness and lifestyle campaigns.
Confidence, personality and professionalism are far more important than dress size — and your portfolio should show exactly that.
Influencer and Social Media Modelling
Best for: All ages
With the rise of Instagram, TikTok and influencer marketing, more brands are seeking social media models to promote their products online.
A professional modelling portfolio helps boost your personal brand, attract collaborations and set you apart from the crowd in a highly visual digital world.
Lifestyle Modelling
Best for: All ages and backgrounds
Lifestyle modelling captures natural, everyday moments — from enjoying coffee with friends to travelling, cooking or spending time with family.
It’s ideal for those who enjoy being in front of the camera without needing to “pose”. Brands use lifestyle imagery to connect with audiences through authenticity.
Final Thoughts: There’s a Type of Modelling for Everyone
The best part about the modern modelling industry is that there’s space for everyone. Whether you’re 16 or 60, fashion-focused or fitness-driven, you can find your niche.
Your modelling portfolio is your most powerful tool — it showcases your look, style and versatility. At Model Portfolio Pro, we help you build that portfolio with professional photography tailored to your goals.
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